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Master The Art Of Persuasive Communication By Reverse-Engineering The Linguistic Patterns Of Elite Negotiators And Influencers

Master The Art Of Persuasive Communication By Reverse-Engineering The Linguistic Patterns Of Elite Negotiators And Influencers — a free...

116 min read10 chaptersintermediate

What you will learn

  1. REALITY CHECK: WHY YOUR WORDS ARE GETTING YOU GHOSTED
  2. ELITE NEGOTIATORS' LINGUISTIC FINGERPRINTS: STEAL THEIR BLUEPRINT
  3. THE ART OF THE FRAME: HOW TO CONTROL THE GAME BEFORE IT STARTS
  4. SPEAK LIKE A LEADER, NOT A BEGGAR: THE LANGUAGE OF DOMINANCE
  5. OBJECTIONS ARE JUST PUZZLES: CRACK THE CODE OR GET CRUSHED
  6. THE INVISIBLE LEVERS: HOW TO PERSUADE WITHOUT SAYING A WORD
  7. THE CLOSING KILL: HOW TO LOCK IN COMMITMENTS LIKE A BOSS
  8. BATTLE TESTING: FROM THEORY TO STREET FIGHTS
  9. THE DARK SIDE: WHEN PERSUASION BECOMES MANIPULATION (AND HOW TO STAY CLEAN)
  10. LEGACY MODE: TURN PERSUASION INTO YOUR SUPERPOWER

1. REALITY CHECK: WHY YOUR WORDS ARE GETTING YOU GHOSTED

Alright, you beautiful disaster, let’s rip the Band-Aid off right now: Picture this: You’re in a job interview, sweating through your shirt like a middle schooler at a dance. You’ve rehearsed your answers, you’ve got the resume, you even wore the lucky socks. The hiring manager leans in, asks you that one question you knew was coming, and you open your mouth… and out comes word salad. Not even the good kind. The kind that makes them nod politely while mentally drafting your rejection email before you’ve even finished your sentence. Or here’s another one: You’re on a date. You’ve got the charm, the looks, the vibe. But the second you start talking about your “passion for synergizing dynamic paradigms,” her eyes glaze over like she’s watching a PowerPoint presentation in a dentist’s waiting room. Congratulations, champ—you just turned a potential soulmate into a ghost. Still breathing? Good. Because this isn’t about your confidence. It’s not about your intentions. It’s not even about your vocabulary. This is about the cold, hard, undeniable truth: Your words are leaking power like a busted fire hydrant, and you don’t even realize it. And if you don’t fix this sht now, you’re gonna keep getting ghosted, ignored, and passed over while people with half your IQ and a quarter of your hustle eat your lunch. So let’s get one thing straight right now: This chapter isn’t here to make you feel good. It’s here to make you unstoppable. If you wanted a participation trophy, you picked up the wrong damn book. But if you’re ready to look in the mirror, admit your words are weak, and do the work to turn them into weapons? Then buckle up, rookie. We’re about to dissect your communication like a frog in biology class—except this time, you’re the frog. --- Core Carnage (Rip Apart the Essentials) The Three Leaks in Your Persuasive Game (And No, It’s Not “Lack of Confidence”) You think your problem is that you’re “not confident enough”? Oh, you sweet summer child. Confidence is the result of saying the right things, not the cause. You could walk into a room like you own the place, but if your words sound like a corporate drone reading a terms-and-conditions agreement, you’re still gonna get shut down. Here’s what’s actually bleeding you dry: Leak 1: You Sound Like a Beggar, Not a Leader Here’s a question for you: When was the last time you heard someone powerful say, “I was just wondering if maybe, possibly, you’d consider…”? Yeah, me neither. That’s because people who get what they want don’t ask—they direct. They don’t hope—they expect. And they sure as hell don’t sound like they’re one “no” away from …

2. ELITE NEGOTIATORS' LINGUISTIC FINGERPRINTS: STEAL THEIR BLUEPRINT

Alright, you beautiful disaster, let’s get one thing straight: you just spent Chapter 1 learning why your words are getting you ghosted like a bad Tinder date. Now? It’s time to steal from the best. Not copy—steal. Like a magpie with a PhD in human psychology. Elite negotiators don’t just talk; they engineer conversations. They leave fingerprints on your brain, and by the end of this, you’re gonna know how to lift those prints and use ‘em yourself. Picture this: You’re in a room with two people. One’s a used car salesman who smells like cheap cologne and desperation. The other? A hostage negotiator who just talked a guy with a bomb vest into putting down the detonator and ordering a pizza instead. What’s the difference? The car salesman is selling. The hostage negotiator is leading. And leading? That’s a language. A blueprint. A goddamn cheat code. Still breathing? Good. Because this next part separates the pretenders from the players. You ready? Let’s rip this sht apart. --- Core Carnage (Rip Apart the Essentials) The DNA of a Negotiator: It’s Not What They Say, It’s How They Own the Room You think negotiation is about logic? Cute. Logic is the minimum. The real game is about psychology. The best negotiators don’t just speak—they hijack the conversation. They don’t ask for what they want; they make you offer it to them. And they do it with patterns so subtle, you won’t even realize you’ve been played until it’s too late. Let’s start with the big three: hostage negotiators, elite salespeople, and politicians. These aren’t just different jobs—they’re different species of persuasion. But here’s the kicker: they all use the same damn blueprint. It’s like finding out your favorite rapper, a Navy SEAL, and your grandma’s bingo buddy all use the same recipe for chili. The ingredients are universal; the execution is what makes it art. 🎯 Key Insight: Negotiation isn’t about convincing. It’s about controlling the frame. The second you let the other person set the rules, you’ve already lost. --- The 5 Linguistic Fingerprints of Elite Negotiators (And How to Steal Them) 1. The Assumptive Close: Make “No” Sound Like a Typo You ever hear a negotiator say something like, “So, when would you like delivery—Tuesday or Thursday?” Notice what’s missing? The word “if.” There is no “if.” There’s only “when.” This is the assumptive close, and it’s the linguistic equivalent of a Jedi mind trick. You’re not asking for permission; you’re assuming the deal is already done. The other person’s brain has to actively reject the assumption, and most people? They won’t. They’ll just go along with it because it’s easier than arguing. Where you’ve heard it: - “Which …

3. THE ART OF THE FRAME: HOW TO CONTROL THE GAME BEFORE IT STARTS

Alright, you beautiful disaster, let’s talk about the moment before the first word is even spoken. Picture this: You walk into a job interview, and before you even sit down, the hiring manager is already leaning forward, nodding like you’re the second coming of Steve Jobs. Meanwhile, some other poor bastard is out there sweating through his shirt, begging for a chance like a golden retriever at dinner time. What’s the difference? One of you set the frame. The other? They let the frame set them. Still breathing? Good. Because this next part separates the pretenders from the players. Framing isn’t just some corporate buzzword—it’s the difference between being the person who controls the conversation and the person who reacts to it. And if you think you can skip this because you’re “just not that type of person,” let me stop you right there. That’s like saying you’re “just not the type to eat” when you’re starving. Framing isn’t about being an ahole; it’s about being effective. And if you don’t learn it, you’re gonna keep getting played like a cheap violin. --- Core Carnage (Rip Apart the Essentials) What the Hell Is a Frame, Anyway? You ever watch two dogs meet for the first time? One’s got its tail up, ears forward, chest out—it’s saying, “I’m the main character here.” The other? Tail tucked, eyes darting, trying to make itself small. That’s framing. One dog set the rules of the interaction. The other? It just accepted them. In human terms, a frame is the unspoken context of a conversation. It’s the difference between: - “Can I get a raise?” (pleading, begging, please love me) - “Here’s why my compensation needs to reflect my contributions.” (leadership, confidence, this is happening) Same ask. Totally different frames. One makes you look like a kid asking for an allowance. The other makes you look like a CEO negotiating their own contract. 🎯 Key Insight: The frame is the invisible script of the conversation. Whoever sets it first usually wins. Why Framing Is the Ultimate Power Move Let’s get one thing straight: People don’t think. They feel first, then rationalize. That’s not me being cynical—that’s neuroscience. Your brain is lazy. It doesn’t want to work. So it outsources the heavy lifting to whoever sets the frame. Example: You’re selling a used car. If you say, “It’s got a few scratches, but it runs great!” the frame is defensive. You’re already apologizing. The buyer’s brain goes, “Oh, so it’s a problem car. Got it.” But if you say, “This thing’s a beast—survived two winters and still purrs like a kitten. The scratches? That’s just character,” suddenly the frame is confidence. The buyer’s brain goes, “Huh. …

4. SPEAK LIKE A LEADER, NOT A BEGGAR: THE LANGUAGE OF DOMINANCE

Alright, you beautiful disaster, picture this: You just walked into a room full of wolves wearing a steak tie. Every word out of your mouth is either a whimper or a whine. "Uh, maybe we could, like, possibly consider..." CRUNCH. There goes your credibility. Meanwhile, the alpha in the corner hasn’t even raised their voice—they just said, "Here’s what’s happening," and suddenly the whole pack is nodding like bobbleheads. Still breathing? Good. Because this next part separates the pretenders from the players. You’ve already learned how to spot weak language, how to frame the game, and why your words are getting you ghosted. Now? We’re flipping the script. We’re turning you from the guy begging for scraps into the one handing out the damn menu. ☕ Real Talk: If you think this is just about "being confident," you’re already lost. Confidence is a side effect. Dominance is a language. And right now, you’re speaking tourist-level. --- Core Carnage (Rip Apart the Essentials) 1. The Beggar’s Lexicon: Words That Make You Sound Like a Doormat You ever notice how some people sound like they’re asking for permission to exist? That’s not an accident. It’s a habit. And habits can be broken—if you’re willing to get violent with your vocabulary. Let’s audit your last 20 messages. How many times did you use these words? - Just – "Just checking in..." (Translation: "I’m small and irrelevant.") - Maybe – "Maybe we could try..." (Translation: "I have no plan. Do you?") - I think – "I think this might work..." (Translation: "I’m guessing. Are you feeling lucky?") - Sorry – "Sorry to bother you..." (Translation: "I’m a nuisance. Please tolerate me.") - Actually – "Actually, I was wondering..." (Translation: "I’m about to waste your time with my amateur hour.") ⚠️ Common Mistake: You think these words make you sound "polite." Wrong. They make you sound weak. Politeness is about respect. Weakness is about fear. Know the difference. The Fix: Replace every "just," "maybe," and "I think" with command language. Instead of: "Maybe we could try this approach?" Say: "Here’s the move: We do X. Here’s why it works. Let’s go." Boom. You just went from intern to CEO in one sentence. 💡 Pro Tip: Record yourself for a day. Every time you hear yourself hedging, do 10 push-ups. Pain is a great teacher. --- 2. The Power of the "Soft No": How to Shut Down Nonsense Without Burning Bridges You know what’s worse than a "no"? A "yes" that’s really a "no" but you’re too chickenshit to say it. That’s how you end up in meetings that should’ve been emails, projects that go nowhere, and relationships that drain your soul. Elite negotiators don’t say …

5. OBJECTIONS ARE JUST PUZZLES: CRACK THE CODE OR GET CRUSHED

Alright, you beautiful disaster, picture this: You’re in the middle of a pitch, sweat stains creeping like a bad tattoo, and some suit leans back, smirks, and drops the classic—“We’re not interested.” Your brain short-circuits. You stutter, backpedal, and suddenly you’re not a persuasion machine—you’re a deer in headlights, about to get flattened by a semi-truck of regret. Still breathing? Good. Because this next part separates the pretenders from the players. Objections aren’t walls—they’re fucking puzzles. And if you can’t crack them, you don’t deserve to win. ☕ Real Talk: Objections are just people’s way of saying, “I don’t trust you yet.” That’s it. Nothing more. They’re not rejecting YOU—they’re rejecting the version of you that hasn’t proven shit. You’ve already learned how to speak like a leader, control the frame, and drop the pleading bullshit. Now? It’s time to turn their pushback into your playground. Let’s get to work. --- Core Carnage (Rip Apart the Essentials) The Objection Mindset: Hack the Firewall First rule of objections: They’re not personal. Repeat that until it’s tattooed on your brain. When someone says, “That’s too expensive,” they’re not calling you a scammer—they’re telling you their budget firewall is up. Your job? Find the backdoor. 💡 Pro Tip: Treat objections like a hacker treats a firewall. Every “no” is just a system telling you where the weak points are. Your goal isn’t to break through—it’s to reconfigure the system so the firewall works for YOU. Here’s the truth most “gurus” won’t tell you: Objections are a sign of engagement. If someone doesn’t give a shit, they’ll ghost you. If they’re throwing objections at you? Congrats, champ. You’ve got their attention. Now it’s time to turn that attention into action. The 7 Objections You’ll Face (And How to Destroy Them) You’re gonna hear the same objections over and over. Memorize these. Internalize them. Be ready to counter before they even finish their sentence. 1. “It’s too expensive.” What they’re really saying: “I don’t see the value yet.” Your move: Flip the script. Don’t defend the price—justify the investment. Example: Them: “This is way out of our budget.” You: “I get it. Most of our clients said the same thing—until they saw how much they were losing by not fixing this. Let me show you the numbers.” Why it works: You’re not arguing price—you’re reframing it as a cost of inaction. Suddenly, their objection looks like a fucking bargain. 2. “We’re not interested.” What they’re really saying: “I don’t understand why this matters to me.” Your move: Hit ‘em with the “higher ground” technique. Example: Them: “We’re not interested.” You: “I hear you. Most people aren’t—until they realize this isn’t about [product], it’s about [bigger …

6. THE INVISIBLE LEVERS: HOW TO PERSUADE WITHOUT SAYING A WORD

--- Picture this: You walk into a job interview, suit pressed, resume polished, elevator pitch tighter than your grandma’s budget. You nail every answer. The hiring manager nods, smiles, even laughs at your joke. Then—click—they ghost you. No call, no email, just radio silence. What the hell happened? You talked a big game. But your body? Your energy? Your vibes? They screamed, "I’m a walking red flag, please don’t hire me." And guess what? They listened. Welcome to the invisible battlefield, champ. Words are just the soundtrack. The real persuasion? It’s happening in the silence between your sentences, the micro-expressions on your face, the way you occupy space like you either own it or you’re renting it by the hour. This is where deals are won or lost before you even open your mouth. Still breathing? Good. Because this next part separates the pretenders from the players. --- Core Carnage (Rip Apart the Essentials) 1. Mirroring: The Rapport Hack That Doesn’t Make You Look Like a Creep You ever notice how people who like each other start acting alike? They cross their legs the same way, sip their drinks at the same time, even finish each other’s sentences. That’s not coincidence, you beautiful disaster. That’s mirroring—the oldest trick in the persuasion playbook. What it is: Subtly mimicking someone’s body language, tone, or speech patterns to build subconscious rapport. Who invented it: Psychologists in the 1960s (thanks, science nerds), but animals have been doing it since the dawn of time. Ever seen two dogs sniff each other’s butts and then start playing? Same principle. Why it works: Our brains are wired to trust people who are "like us." Mirroring hijacks that wiring. It’s like saying, "Hey, we’re on the same team," without ever saying a word. 💡 Pro Tip: Mirroring isn’t mimicry. You’re not a human photocopier. If they cross their arms, you don’t cross your arms immediately—you wait 5-10 seconds, then adjust your posture slightly to match their energy. Think of it like dancing, not a robot trying to pass a Turing test. How to do it wrong (and look like a serial killer): - Copying every movement instantly. "Oh, you scratched your nose? Let me just—" STOP. - Mirroring negative body language. If they’re closed off (arms crossed, leaning back), don’t match it. Lead them out of it. - Overdoing it. If you’re mirroring their breathing, you’ve gone too far. Dial it back, Hannibal. How to do it right (and look like a natural): - Start with energy. If they’re high-energy, amp up your tone (but don’t turn into a game show host). If they’re calm, slow down. - Match their pace. Fast talker? Speed up. Slow and deliberate? …

7. THE CLOSING KILL: HOW TO LOCK IN COMMITMENTS LIKE A BOSS

--- Picture this: You just spent 45 minutes pitching your soul to some corporate suit, and just when you think you’ve got ‘em, they hit you with the classic, “I’ll think about it.” Cue the record scratch. You walk out of that room feeling like a used condom—sticky, discarded, and wondering where the hell it all went wrong. Still breathing? Good. Because this is where most people tap out. They treat “closing” like some mystical art reserved for silver-tongued devils in Armani suits. Bullsht. Closing is a science, and if you’re not locking in commitments like a boss, you’re leaving money, opportunities, and respect on the table. And let’s be real—nobody respects the guy who walks away empty-handed. You’ve already learned how to frame the conversation, handle objections, and speak like someone who belongs in the room. But if you can’t close, all that prep is like building a Ferrari and forgetting to put gas in it. You’re just a fancy paperweight. So today, we’re ripping apart the 3 biggest closing mistakes (spoiler: you’re probably making all of them), then we’re gonna rewire your brain to make “no” irrelevant. By the end of this, you’ll be walking out of rooms with a “yes” so solid, they’ll wonder if they just signed their soul away. --- Core Carnage (Rip Apart the Essentials) Mistake 1: You’re Waiting for Permission to Close You dumb beautiful bastard. You think closing is some grand finale where the other person leans in and goes, “Oh wow, you’re so persuasive! Please, take my money/signature/soul!” Wake the fck up. That’s not how it works. Closing isn’t a separate step—it’s the entire point of the conversation. If you’re waiting for a cue, you’ve already lost. The best closers don’t ask for permission; they assume the sale from the jump. ⚠️ Common Mistake: Treating closing like a separate phase. “Okay, now it’s time to close!” No. You’re already late. The Fix: Assume the close from the first word. Your language, tone, and body language should all scream, “This is happening, and the only question is how.” Example: - Weak: “So, do you think this is something you’d be interested in?” (Translation: “Please reject me gently.”) - Strong: “When would be the best time to get this started—this week or next?” (Translation: “This is happening. Pick a date.”) 💡 Pro Tip: If you’re not assuming the close, you’re pleading. And pleading is for losers. --- Mistake 2: You’re Giving Them an Easy “No” Here’s the hard truth: “No” is the default. Humans are wired to resist change, and “no” is the easiest way to keep things the same. If you give them a clear path to “no,” they’ll take it every …

8. BATTLE TESTING: FROM THEORY TO STREET FIGHTS

Alright, you beautiful disaster, picture this: You just spent seven chapters learning how to talk like a goddamn general, and now you're standing at the edge of the battlefield with your dick in your hand, wondering why the hell you still sound like a nervous intern at a board meeting. Wake the fck up. Theory is for people who want to feel smart. Battle testing is for people who are smart. You want results? Then it’s time to stop rehearsing in the mirror and start getting your ass handed to you in real conversations. Because that’s the only way you learn—by bleeding, then getting back up. Still breathing? Good. Because this next part separates the pretenders from the players. You’ve got the tools. Now we’re gonna see if you’ve got the guts to use them. --- Core Carnage (Rip Apart the Essentials) The First Rule of Battle Testing: You Will Suck (And That’s the Point) Let’s get one thing straight: You are not ready. And that’s perfect. If you were ready, you wouldn’t need this. The whole point of battle testing is to expose your weaknesses so you can crush them before they crush you. Think of it like sparring in boxing. You don’t step into the ring with Floyd Mayweather expecting to win. You step in to get your teeth knocked loose so you can learn how to keep your guard up next time. ⚠️ Common Mistake: Waiting until you "feel ready" to test your skills. Newsflash, champ: you’ll never feel ready. The people who win are the ones who do it scared. Here’s the brutal truth: Your first real-world attempts at using these skills will feel like trying to perform brain surgery with a butter knife. You’ll stumble. You’ll freeze. You’ll say something so cringe you’ll want to crawl into a hole and die. Good. That means you’re doing it right. Every mistake is data. Every failure is a lesson. The only real failure is not trying. 💡 Pro Tip: Keep a "sht list" — a running tally of every time you chickened out, hedged, or sounded like a corporate drone. Review it weekly. Shame is a hell of a motivator. --- The Five High-Stakes Conversations You’ve Been Avoiding (And Why You Need to Attack Them Now) You know those conversations you’ve been putting off? The ones where your stomach drops just thinking about them? Those are the ones you need to attack first. Why? Because fear is a liar. It tells you these conversations are dangerous, but the real danger is letting them fester. Avoidance is a slow death. Every time you dodge a hard conversation, you’re training your brain to be weak. Here are the five …

9. THE DARK SIDE: WHEN PERSUASION BECOMES MANIPULATION (AND HOW TO STAY CLEAN)

--- Alright, you beautiful disaster, picture this: You’re at a bar, three drinks in, and some smooth-talking son of a bitch slides into the seat next to you. He’s got a smile like a used car salesman and a voice like honey laced with arsenic. Ten minutes later, you’re handing over your phone number, your last twenty bucks, and—if he’s really good—your dignity. You walk away feeling like you just made a new best friend, but by morning, you’re staring at your bank statement like, “What the hell just happened?” That, champ, is the dark side of persuasion. And if you’ve made it this far in the game, congrats—you’re dangerous. But here’s the thing: dangerous people get played by people who are more dangerous. And if you don’t know how to spot the sleaze, you’re gonna end up like that hungover schmuck at the bar—wondering how the hell you got robbed without even realizing the game was rigged. Still breathing? Good. Because this chapter isn’t just about how to use persuasion—it’s about how to not become the villain. We’re ripping back the curtain on the tactics that turn influence into exploitation, the red flags you might be waving without realizing it, and—most importantly—how to keep your soul intact while you’re out here winning. Let’s get one thing straight right now: Persuasion isn’t manipulation. Manipulation is persuasion with a knife behind its back. The difference? Intent. Consent. And whether the other person walks away feeling like they just got a fair deal—or like they just got mugged. So buckle up, rookie. We’re about to walk through the seedy underbelly of influence. And by the end of this, you’ll know how to spot the wolves, how to keep your own hands clean, and—if you’re really paying attention—how to turn the tables when someone tries to pull this shit on you. --- Core Carnage (Rip Apart the Essentials) 1. The Three Horsemen of the Manipulation Apocalypse You ever watch a cult documentary and think, “How the hell do people fall for this?” Same way people fall for bad relationships, pyramid schemes, and that one friend who always “forgets” their wallet. It’s not that the victims are stupid—it’s that the manipulators are good. Like, scary good. And they all use the same three tactics, wrapped up in different pretty bows. Horseman 1: Love Bombing (aka “You’re My Soulmate… Until I Get What I Want”) Ever had someone come on too strong, too fast? “You’re amazing. No one gets me like you do. I’ve never felt this way before.” Feels great, right? Like you just won the emotional lottery. That’s love bombing. And it’s not just for romance—it’s for sales, friendships, even job interviews. How …

10. LEGACY MODE: TURN PERSUASION INTO YOUR SUPERPOWER

Alright, you beautiful disaster, listen up. You’ve made it to the final chapter, and if you’re still here, it means one of two things: either you’re a glutton for punishment, or you actually give a damn about not sounding like a nervous intern at a board meeting. I’m gonna assume it’s the latter, because if you’ve survived nine chapters of me roasting your excuses and calling you out, you’re either masochistic or you’re ready to level up. Let’s go with level up. Picture this: You walk into a room, and before you even open your mouth, people lean in. Not because you’re wearing a fancy suit or because you’ve got some corporate title slapped on your LinkedIn. No, they lean in because they feel it—the unspoken confidence, the quiet authority, the sense that you’re not just another noise in the chaos. That, champ, is what happens when persuasion stops being a skill and starts being your identity. And that’s what we’re building here. Not a toolkit. A persona. A legacy. --- Core Carnage (Rip Apart the Essentials) The Myth of the "Natural" Oh, you think the best communicators were just born that way? That’s cute. Like thinking Usain Bolt just woke up one day and decided to be the fastest man alive without breaking a sweat. Bullsht. Every single person you admire—from MLK to Steve Jobs to that one coworker who somehow gets everyone to agree with them—put in the reps. They studied, they failed, they adjusted, and they grinded until it looked effortless. 💡 Pro Tip: Talent is just the lie we tell ourselves to avoid the work. The "naturals" you envy? They’ve got scars, bruises, and a graveyard of failed attempts you’ll never see. Start collecting your own. Here’s the truth: Persuasion isn’t about being the loudest or the smartest. It’s about being the most adaptable. The most observant. The most relentless. And that, my friend, is a choice. Not a gift. Your Persuasion Persona: Who the Hell Are You? You’ve spent your whole life being told to “be yourself.” Screw that. “Being yourself” is a cop-out. It’s the excuse of people who are too lazy to become someone better. You think Tony Robbins wakes up every day and says, “I’m just gonna be myself today”? Hell no. He steps into Tony Robbins mode—the version of himself that’s been crafted, refined, and battle-tested to move mountains. So who are you when you step into the room? Are you the calm strategist who lets others trip over their own words while you wait for the perfect moment to strike? Are you the passionate visionary who makes people feel the future before they see it? Or are you the no-BS …

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